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CASE STUDY / INFLUENCER MARKETING

IRG Media: the published result, the audience and the evidence behind the case.

IRG Media, a Dubai influencer marketing agency, reached enterprise travel, hospitality, lifestyle and e-commerce brands through LeadScorer’s managed outbound system. LeadScorer reports about 48 attended appointments in 75 days and $84,000 USD closed upfront.

IRG Media
Target niches
  • Travel
  • Hospitality
  • Lifestyle
  • E-commerce

Brands reached for IRG Media: Holafly (Travel) · AG1 (E-commerce)

THE CONVERSATIONS THAT TOOK PLACE48Appointments attendedin 75 days · reported by LeadScorer
Estimated appointments booked
52
Reported show rate
92%
Upfront revenue (USD)
$84K

Attended appointments confirmed by LeadScorer on 25 October 2026. Appointment counts are approximate. The show rate is supplied by LeadScorer. Bookings are estimated from that rate and rounded to the nearest whole appointment; rounding does not change the reported show rate. Booking totals have not been reconciled with calendar records. Attendance does not establish sales acceptance or a closed deal.

FROM BOOKING TO ATTENDANCE

The work continues after the booking.

We take care of the pre-meeting nurturing: confirmation, relevant follow-up, preparation and reminders. The goal is a prepared buyer who attends the conversation.

NURTURING FOR THIS AUDIENCE

Enterprise brand conversations need a clear reason to stay on the calendar. For IRG Media’s travel, hospitality, lifestyle and e-commerce audience, nurturing centres on the campaign the brand wants to discuss, the people involved and the value of the first conversation.

An audience-specific view of our process. The message examples below are illustrative.
  1. ON BOOKING

    Confirm the campaign conversation.

    Keep the meeting title and confirmation specific to the brand’s expressed interest in influencer marketing. Confirm the date, local time, meeting link and agency contact. Invite the buyer to identify the campaign objective they would find most useful to discuss.

  2. BEFORE THE CALL

    Build an agenda around the brand.

    Use the buyer’s replies to distinguish a destination launch, hospitality campaign, lifestyle brief or e-commerce initiative. Ask which audience or market matters and whether a colleague should join. Leave unconfirmed budget, authority and launch timing as questions for discovery.

  3. RELEVANT PROOF

    Choose an example that fits the brief.

    Select approved agency work that helps explain the relevant audience or campaign format. A travel example serves a different discussion from a direct-to-consumer product example. Explain why the material is relevant and what the buyer can evaluate on the call; avoid implying that another brand’s outcome is a forecast.

  4. BEFORE THE MEETING

    Make preparation light and useful.

    Send a concise reminder with the agreed agenda and joining details, then use the buyer’s existing reply channel for any personal check-in. If priorities change, update the agenda. If the buyer needs more time, coordinate a new slot and carry the context forward.

  5. ATTENDANCE & NEXT STEP

    Keep the agency and buyer aligned.

    Pass the brand context, original reply and open questions to the agency’s sales owner before the conversation. Confirm attendance afterwards. A missed meeting receives a useful rescheduling message; a held meeting receives the next action agreed with the agency.

Preparation questions & sales handoff

Questions that make the call more useful

  • Which campaign objective would make this conversation useful: awareness, a launch, bookings or product demand?
  • Which audience, geography or product line should the discussion focus on?
  • Who else contributes to the campaign brief, agency selection or creator programme?

What the buyer receives

A short agenda, one relevant approved example and a concise summary of the brand’s stated objective. Keep attachments easy to scan and make detailed material optional.

What the sales owner receives

Brand and buyer role; campaign objective; audience and geography if confirmed; relevant material shared; attendees; open questions; meeting time and link; the owner responsible for recording attendance.

Personalised follow-up examples

Illustrative messages for this audience. Replace bracketed fields with confirmed buyer information and approved material.

BOOKING CONFIRMATION

Your influencer-marketing conversation with IRG Media

Hi [first name], your conversation with [agency contact] is set for [date, time and time zone]. We’ll focus on [campaign objective you mentioned]. Is there a particular audience or upcoming initiative you would like us to prepare around? Here are the joining details: [link].

PERSONALISED PREPARATION

A useful starting point for our conversation

You mentioned [confirmed campaign priority]. We’ve selected [approved example] because it addresses [relevant audience or format]. On the call, we can discuss what is relevant to your brief and what would need to be different. Would you prefer to start with the audience or the campaign objective?

REMINDER OR RESCHEDULE

Our conversation about [campaign objective]

A quick reminder that we’re meeting at [local time] on [date]: [joining link]. The agenda is [two agreed points]. If your campaign planning has moved, reply with a better time and we’ll coordinate a new slot.

Published campaign snapshot

Published campaign snapshot
FieldPublished fact
ClientIRG Media, an influencer-marketing agency based in Dubai
Client offerInfluencer marketing for travel, hospitality, wellness and lifestyle brands
AudienceEnterprise companies considering influencer marketing
Campaign nichesTravel / Hospitality / Lifestyle / E-commerce
Travel brand reachedHolafly — eSIMs for international travel
E-commerce brand reachedAG1 — direct-to-consumer nutrition brand
EngagementManaged B2B outbound and appointment setting
Reported campaign period75 days
Reported outcomeAbout 48 attended appointments and $84,000 USD closed upfront

Scroll across to read all columns on smaller screens.

These are LeadScorer-published results, not an independent audit. The client’s Dubai location does not establish the campaign’s target geography.

LeadScorer helped IRG Media reach Holafly in travel and AG1 in e-commerce. Holafly’s official website describes its international-travel eSIM offering; AG1’s official website describes its direct-to-consumer nutrition product. These sites are linked for brand context, not as independent verification of the outreach. Reaching these brands does not establish a closed deal, attribution of the reported revenue or an endorsement.

What this result establishes

The published record reports an approximate attended-appointment count and upfront revenue figure for a 75-day agency engagement. It shows an outcome for this client; it does not establish the individual targeting decisions, message sequence or qualification status of each appointment. LeadScorer confirmed on 25 October 2026 that about 48 appointments were attended and that the approximate 92% show rate still applies. The booking total is an estimate derived from those supplied figures, not reconciled calendar logs.

The public record does not state an account count, contact count, exact campaign dates, reconciled booking total, sales-accepted count, won-client count or programme spend. A close rate, acquisition cost or ROI cannot be calculated responsibly from the two reported outcome figures alone. Published LeadScorer result

How to assess relevance to your agency

Compare the service being sold, target buyer, buying decision and work required after an introduction. Your team still owns discovery, scoping, proposals and closing. One agency result is not a forecast for every agency niche.

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01 / CONTEXT

The company and its market

IRG Media is an influencer-marketing agency based in Dubai. Its company profile describes a managed service for travel, hospitality and lifestyle brands, combining creator sourcing with campaign delivery.

COMPANY BACKGROUND
Creator access
IRG describes ongoing creator sourcing, so campaigns can be matched with relevant creators rather than starting with an undifferentiated contact list.
Managed delivery
Its stated model covers campaigns end to end and works alongside a brand’s internal team.
Performance focus
The agency positions influencer marketing as a measurable channel, with continuing optimisation and expansion of approaches that work.

Why this context matters

For this type of agency, a useful sales conversation connects a brand’s marketing requirement with creator selection and delivery capacity. LeadScorer’s appointment and revenue figures below are separate from IRG’s own service claims.

Company information from public sources; it does not verify LeadScorer’s campaign outcomes.

Visit IRG Media
02 / TARGET AUDIENCE

Enterprise travel, hospitality, lifestyle and e-commerce brands considering influencer marketing

The campaign focused on enterprise travel, hospitality, lifestyle and e-commerce brands considering influencer marketing. LeadScorer helped IRG Media reach Holafly in travel and AG1 in e-commerce. Holafly provides eSIMs for international travel; AG1 is a direct-to-consumer nutrition brand. These named outreach examples do not establish closed deals, revenue attribution or endorsements. Dubai is the client’s location, not proof of the campaign’s target geography; budget and qualification details have not been inferred.

ADDITIONAL MARKET REACH

Australian target market

LeadScorer helped IRG Media reach enterprise-level companies in Australia.

Market
Australia
Buyer profile
Enterprise-level companies
03 / OUTBOUND APPROACH

Managed outbound, with a defined audience.

LeadScorer’s done-for-you outbound system was used for this engagement. The published record identifies the target market, campaign timeframe, attended appointments, and upfront revenue.

Explore LeadScorer’s approach
04 / PUBLISHED RESULT

About 48 attended appointments in 75 days.

LeadScorer reports about 48 attended appointments in 75 days, an approximate 92% show rate and $84,000 USD closed upfront for IRG Media. These company-reported outcomes are not independently audited. The revenue is not pipeline or a lifetime-value projection; the record does not assign revenue to individual appointments.

View the original result

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