LeadScorerUnderstand the offer.
Get clear on your market, the problem you solve, delivery capacity and what a suitable opportunity looks like. A campaign cannot compensate for an offer we have not understood.
THE FOUNDER BEHIND LEADSCORER
Shanay Nasta
You build what matters.
I help the right people find it.
I’m an entrepreneur focused on building businesses and the commercial systems behind their growth. At LeadScorer, that means helping B2B companies turn a good offer into relevant sales conversations.
My belief is simple: the work that made you start your company should still have a place in your day as it grows.
01 / THE REASON
A note from me,
not an agency pitch.
Stay in love with
what you’re building.
Most people don’t start a company because they’re in love with prospecting. They start because they’re in love with a problem, a product, or a better way of doing something.
Maybe you see a product that should exist. Maybe you have a craft you want to practise at a higher level. Maybe you know you can serve a client better than the options they have today. There is something you care enough about to build.
Then the other job arrives: finding the people who might buy it. Researching accounts. Writing outreach. Following up. Working out whether a reply is genuine interest. Trying to keep the pipeline moving while still delivering the work.
None of that is unimportant. Sales is how a business gets the chance to keep doing what it does. But when every new conversation depends on the founder finding another spare hour, the thing that started the company can slowly become the thing they have the least time for.
“I want to help you grow the company without losing the part of it you love.”
That is why I started LeadScorer. I want to take the research, outreach, follow-up and appointment-setting work off your plate, and build a more deliberate way to reach the right buyers.
Not by treating your company like another campaign. By understanding what you sell, who it is genuinely useful for, and what makes someone a good fit. Then connecting the targeting, messaging and qualification into a system your team can actually work with.
That does not mean stepping away from sales entirely. Your knowledge of the product, your judgement, and your relationships still matter. Your team owns discovery, proposals and closing. Our job is to help the right conversations reach you, with enough context to make your time count.
For me, that is the point of a better commercial system: not just more activity, but more room to build something worth buying.
Shanay NastaFounder of LeadScorer
02 / MY APPROACHThe way I think
The way I think
about growth.
Practical, specific, and grounded in what happens beyond the reply.
More of my thinking on LinkedIn01
Relevance before reach.
A bigger list is not a better strategy. Start with who genuinely benefits from your offer, why it matters to them, and what would make a conversation worthwhile.
02
A conversation is not a conversion.
A calendar booking is a beginning, not the finish line. Agree on qualification, carry the buyer’s context into the handoff, and learn from what happens after the meeting.
03
Growth should give you room to build.
A commercial system should support the business you want to run. The point is not to keep you busy with more dashboards; it is to make the next decision clearer.
03 / WORKING TOGETHERYour business first.
Your business first.
The campaign second.
What you are building should shape the work—not disappear inside an agency’s standard playbook.
Give buyers a reason.
Research the right accounts and decision-makers. Shape cold email and LinkedIn outreach around relevance, then qualify interest against criteria agreed before launch.
Learn from the handoff.
Book the conversation with its context. Use your team’s feedback to refine the next campaign. A reply tells us something; the sales conversation tells us more.
THE COMPANY I BUILTPersonal conviction.
Personal conviction.
A connected operation.
LeadScorer brings that philosophy to B2B lead generation and appointment setting. The work is built around your offer and your buyers, with published evidence you can inspect.
Explore the client results- Official website
- leadscorer.co · B2B lead generation & appointment-setting agency
- Headquarters
- Mumbai, India
- Markets served
- United States, UK, UAE, Australia, Europe & international
- Core work
- Target-account research, cold email, LinkedIn, qualification & appointment setting
RECOGNITION & PUBLIC PROFILESA little more context.
A little more context.
From beyond this page.
CLUTCH RECOGNITION
Top Appointment Setting Company
2026 recognition
View our Clutch profileIN THE PRESS / FEBRUARY 2026Featured in mid-day’s
Featured in mid-day’s
Gamechanger Startups of India.
A startup feature introducing LeadScorer and its founder, Shanay Nasta.
Explore our official profiles
LET’S START WITH YOUTell me what
Tell me what
you’re building.
The product. The problem. The people you want to reach.
Let’s work out whether LeadScorer is the right fit.