Privacy Policy

1. Who We Are

LeadScorer is a B2B appointment setting agency headquartered in Mumbai, Maharashtra, India.

Business: Lead Scorer / LeadScorer
Address: 101 Emca House, Shahid Bhagat Singh Road, Fort, Mumbai – 400001, Maharashtra, India
Website: www.leadscorer.co
Privacy Contact: support@leadscorer.co

For applicable data-protection laws, LeadScorer may act as a Data Fiduciary, controller, processor, service provider or similar role, depending on the context in which personal information is processed.

2. Scope of This Policy

This Policy applies to personal information processed by LeadScorer in connection with our business.

It does not govern independent third-party websites or platforms that have their own privacy policies.

3. Our Different Roles

When LeadScorer Determines Why Data Is Used

We generally act as the organisation determining the purposes of processing when we handle information relating to:

• website visitors
• people who contact us
• prospective clients
• clients
• newsletter or resource subscribers
• our own prospects
• suppliers
• partners
• applicants
• other business contacts

Depending on the applicable law, this may make LeadScorer a controller or Data Fiduciary.

When We Process Data for a Client

When operating a client’s outbound campaign, LeadScorer may process prospect information on the client’s instructions.

Depending on the facts and applicable law, LeadScorer may act as a processor, service provider or other similar role for some of that processing.

In such cases, the relevant client may have its own privacy obligations and privacy notice.

A separate data-processing agreement may apply where appropriate.

4. Categories of Personal Information We May Collect

Depending on your interaction with us, we may process the following categories.

Identity Information

This may include:

• name
• first and last name
• business identity
• username or account identifier
• similar identifying information

Business and Professional Information

This may include:

• company name
• employer
• job title
• role
• department
• professional seniority
• industry
• company size
• work location
• professional biography
• business responsibilities
• LinkedIn or professional profile URL
• information relating to a person’s professional role

Contact Information

This may include:

• business email address
• telephone number
• business address
• LinkedIn account
• other professional contact information
• communication preferences

Sales and CRM Information

This may include:

• enquiry history
• correspondence
• meeting history
• appointment information
• sales status
• qualification information
• notes
• objections
• commercial interests
• responses to outreach
• campaign engagement
• follow-up history

Company and Account Information

Where information can relate to an identifiable individual, this may include information regarding:

• the individual’s company
• market
• services
• technology
• hiring
• expansion
• funding
• business activity
• publicly announced developments
• buying signals
• buying triggers
• other commercially relevant events

Transaction and Contract Information

For clients and suppliers, we may process:

• invoices
• payment status
• contractual records
• billing information
• transaction references
• related accounting records

We generally do not need to store full payment-card details where payment is processed by an independent payment provider.

Website and Device Information

When you use our Site, we or our service providers may collect information such as:

• IP address
• browser type
• operating system
• device type
• approximate geographic information derived from IP
• referral source
• pages visited
• time and date of access
• interaction information
• cookie identifiers
• similar technical information

Information You Submit to Tools

If you use LS AI, calculators, diagnostic tools, forms or other interactive features, we may process:

• prompts
• questions
• answers
• business information you provide
• tool outputs
• feedback
• associated technical data

Please do not submit highly sensitive information unless the applicable tool expressly asks for it.

When you use the LS AI access form, you provide your first name, last name, company name and work email. The outbound ROI calculator does not require signup; its numerical inputs are used to calculate estimates in your browser.

5. Where We Obtain Personal Information

We may obtain information from several sources.

Directly From You

For example, when you:

• submit a form
• book a call
• send an email
• speak with us
• become a client
• download a resource
• subscribe to updates
• use LS AI
• respond to outreach
• otherwise communicate with LeadScorer

From Publicly Available Business Sources

We may obtain professional information from sources such as:

• company websites
• professional networking platforms
• public business directories
• corporate announcements
• publicly available databases
• search engines
• press releases
• event pages
• job postings
• other publicly accessible professional sources

From Commercial Business-Information Providers

LeadScorer may use reputable B2B data, enrichment, verification, prospecting or business-intelligence providers.

Such providers may supply information such as:

• business email addresses
• company information
• professional roles
• employment information
• professional profiles
• firmographic information
• commercially relevant signals

From Clients

Clients may provide information such as:

• existing leads
• CRM records
• prospect lists
• suppression lists
• customer lists
• sales information
• target-account information

for use in providing LeadScorer’s services.

From Technology Providers

Analytics, CRM, scheduling, email, security and other technology providers may generate information relating to interactions with our systems.

6. Why We Use Personal Information

We may process personal information for the following purposes.

Providing Our Services

Including to:

• onboard clients
• perform contracts
• operate campaigns
• communicate with clients
• provide support
• generate reports
• manage accounts
• deliver agreed services

B2B Prospecting and Business Development

Where permitted by applicable law, we may use relevant professional information to:

• identify businesses that may benefit from our services
• identify appropriate business contacts
• assess commercial relevance
• personalise B2B outreach
• send relevant business communications
• follow up on commercial interest
• arrange sales conversations

Operating Client Campaigns

Depending on the engagement, we may process professional contact data to:

• identify target accounts
• identify appropriate contacts
• research buying signals
• build prospect lists
• enrich and verify information
• personalise messages
• conduct approved outreach
• manage replies
• apply qualification criteria
• schedule appointments
• report campaign performance

Responding to Requests

We use information to:

• answer questions
• respond to enquiries
• deliver requested resources
• book calls
• communicate regarding requested services

Marketing and Resources

Where permitted by law, we may use contact information to provide:

• newsletters
• resources
• updates
• new articles
• new tools
• business insights
• information about LeadScorer’s services

You may opt out of marketing communications at any time.

Resource-update signup is optional and does not gate our resources. We use Brevo to process signups, send a double opt-in confirmation and manage the resource-update subscriber list. You join that list only after confirming your email. The resource-notification feed is checked daily, and notifications are sent only when new resources are available. Emails are sent from updates@mail.leadscorer.co, with replies directed to support@leadscorer.co. You can use the unsubscribe link in an email to stop resource updates.

Website Operation and Analytics

We may use information to:

• operate the Site
• understand website traffic
• identify technical issues
• improve pages and conversion flows
• analyse Site usage
• maintain security
• prevent abuse

AI and Product Improvement

Information submitted to LeadScorer tools may be processed to:

• generate the requested output
• operate the tool
• maintain security
• troubleshoot
• assess performance
• improve our products and services

subject to applicable law and our arrangements with relevant technology providers.

Administration and Legal Compliance

We may process information to:

• maintain business records
• issue invoices
• collect payments
• manage contractual relationships
• establish or defend legal claims
• prevent fraud
• protect our systems
• comply with applicable law
• respond to lawful governmental requests

7. Legal Bases Where GDPR or UK GDPR Applies

Where European or UK data-protection law applies, our processing may rely on one or more of the following legal bases.

Use of legitimate interests does not mean that LeadScorer may contact any person in any manner regardless of local law.

Direct-marketing and electronic-communications requirements differ between countries, and additional requirements may apply.

8. Our Legitimate Interests

Where applicable, our legitimate interests may include:

• operating a B2B business
• identifying organisations that may have a relevant commercial need
• communicating with appropriate business decision-makers
• providing and improving our services
• protecting our business and systems
• maintaining accurate records
• preventing fraud
• understanding Site performance
• managing commercial relationships

Where required, we consider whether those interests are overridden by an individual’s rights and interests.

9. B2B Outbound Communications

LeadScorer specialises in B2B outbound.

Accordingly, an individual may receive a business communication from LeadScorer even if they did not previously complete a form on our Site where:

• their professional details were obtained from a legitimate business source
• there is a reasonable commercial basis for the communication
• the communication is permitted under applicable law

Our outreach is intended to relate to an individual’s professional capacity.

We may use professional information such as:

• name
• company
• role
• business email
• professional profile
• company characteristics
• relevant business signals

to determine whether a communication is likely to be relevant.

Your Right to Object to Direct Marketing

You may ask us to stop using your personal information for direct marketing at any time.

You can:

• use an unsubscribe link where provided;
• reply to the communication and ask us to stop; or
• contact us at support@leadscorer.co.

We will take reasonable steps to honour the request.

We may retain limited information on a suppression list so that we can remember the opt-out and avoid contacting you again.

10. Automated Processing and AI

LeadScorer may use software, automation and artificial intelligence to assist with activities such as:

• data enrichment
• categorisation
• contact prioritisation
• signal detection
• research
• personalisation
• message preparation
• campaign management
• internal analysis

Unless expressly disclosed otherwise, LeadScorer does not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

Human review or business rules may be used where appropriate.

11. Cookies and Similar Technologies

The Site may use cookies, pixels, local storage and similar technologies.

These technologies may fall into categories such as:

Strictly Necessary

Required for the Site to operate, maintain security or remember privacy choices.

Analytics and Performance

Used to understand Site traffic, performance and visitor behaviour.

Functional

Used to provide additional Site functionality or remember preferences.

Marketing and Advertising

Where used, these may help measure campaigns, understand conversions or provide advertising.

Where applicable law requires consent, non-essential cookies should not be activated until you have made the relevant choice.

You should be able to change your preference through our cookie controls where available.

Third-party providers may process information according to their own privacy policies.

Calendly Booking

The inline calendar on our contact page connects to Calendly without requiring you to accept our Site’s optional cookies. Calendly receives the technical information needed to load its booking service and manages its own cookie choices through its banner and Cookie settings inside the calendar. You can decline optional Calendly cookies there. Your CookieYes choices continue to control our Site’s optional analytics; loading the calendar does not enable Clarity, Leadfeeder or booking-source analytics. See Calendly’s Privacy Notice.

Website Booking-Source Attribution

If you accept analytics cookies, we retain limited campaign labels or the referring website’s domain in this browser tab’s session storage for up to 24 hours. We also retain a short sequence of codes for public LeadScorer pages viewed after consent and the placement of a labelled booking link you select. The sequence keeps the first observed page and up to seven recent pages, with an indicator if intermediate pages were omitted. These details can be passed to Calendly through our booking links, alongside the relevant LeadScorer page and discussion topic, to help us understand where enquiries originate. This feature does not assign a visitor identifier, record your screen, read booking answers or retain full referral URLs, URL query strings or search queries. It cannot reconstruct activity before consent, in another browser or on another device. Please do not put personal information in campaign labels. Unknown sources stay unattributed. Withdrawing analytics consent clears the stored details and removes them from our booking links; it does not delete information already received by Calendly. Booking remains available without analytics consent.

Microsoft Clarity Behaviour Analytics

With your analytics consent in CookieYes, we use Microsoft Clarity to understand public-page navigation, clicks, scrolling, engagement and usability issues through heatmaps and session recordings. Clarity may process device and browser information, IP address, page URLs, referral information, interactions and its own cookie identifiers. We use strict text masking and mask the page body. Our integration excludes the contact and booking page, and does not send booking answers, names or email addresses as Clarity custom identifiers. We do not match recordings to named enquiries.

Clarity does not load before analytics consent, when this browser sends a Global Privacy Control or Do Not Track signal, or on excluded pages. Advertising storage is denied. You can withdraw analytics consent in the existing cookie preferences to stop further recording in this page; previously collected data is not automatically deleted. For details of Microsoft’s processing, see Microsoft’s Privacy Statement. Contact support@leadscorer.co for a data request.

We also review aggregate Cloudflare traffic and performance data and Google Search Console reports. These do not let us reconstruct an individual visitor’s browsing journey or identify the person behind an anonymous search click. We do not add fingerprinting or substitute hidden identifiers when analytics consent is refused.

Leadfeeder Company-Visitor Analytics

We use Leadfeeder to understand which companies may be visiting our Site and which services interest them. When you accept analytics cookies, its tracker may process your IP address, referral source, pages viewed, visit timestamps and duration, and cookie or browser-storage identifiers. Leadfeeder may match network information to a company and provide company-level visitor insights.

The tracker does not load on our Site unless you accept the analytics category in our cookie controls. You can withdraw that choice using the cookie-preferences button; this stops further Leadfeeder tracking in that browser. Previously recorded visits are not automatically deleted by withdrawing consent. Contact support@leadscorer.co for a data request.

Cookie preferences

A company match is not confirmation of the individual who visited. This integration does not add a name or email capture form, and company contacts suggested by Leadfeeder should not be treated as identified visitors. For information about the provider’s processing, see Leadfeeder’s Privacy Policy.

12. Who We May Share Information With

We do not disclose personal information indiscriminately.

We may disclose information to categories of recipients reasonably required to operate our business, including:

• cloud-hosting providers
• website providers
• CRM platforms
• business-email providers
• scheduling platforms
• analytics providers
• AI and automation providers
• business-information providers
• email verification providers
• cold-outreach platforms
• LinkedIn-related service providers
• payment providers
• accountants
• legal advisers
• contractors
• service providers
• security providers
• government or regulatory authorities where legally required

Where LeadScorer processes information for a client, relevant information may also be disclosed to that client.

Service providers are expected to process data in accordance with applicable contractual and legal requirements.

For resource updates, Brevo processes subscriber email addresses, confirmation and subscription information, and associated technical data used to operate the signup and email service. For more information, see Brevo’s Privacy Policy.

13. Sale of Personal Information

LeadScorer’s business model is providing appointment setting and outbound services, not selling consumer personal information as a standalone data-broker product.

Where an activity is legally considered a “sale” or “sharing” of personal information under a specific privacy law, we will provide rights or opt-out mechanisms to the extent required by that law.

14. International Data Transfers

LeadScorer is based in India and serves businesses internationally.

As a result, personal information may be processed in India or other countries where LeadScorer’s clients or technology providers operate.

Different countries may have different data-protection laws.

Where applicable law requires additional safeguards for international transfers, we will use appropriate transfer mechanisms or contractual safeguards where required.

For EEA or UK personal information, these may include appropriate contractual transfer mechanisms or other lawful transfer arrangements where applicable.

15. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer period is required or permitted by law.

Retention may depend on:

• whether a commercial relationship remains active
• whether information remains relevant for business development
• contractual requirements
• legal or accounting requirements
• limitation periods
• security requirements
• the need to maintain suppression records
• whether a valid deletion request has been made

As an operational guideline:

• sales enquiries and prospect records may generally be retained while commercially relevant and reviewed periodically
• client records may be retained for the duration of the engagement and afterwards where needed for legal, contractual, tax or accounting purposes
• marketing subscription records may be retained until you unsubscribe or the list is retired
• suppression information may be retained for as long as reasonably necessary to ensure that an opt-out is respected
• website analytics data is retained according to applicable analytics settings and business requirements
• temporary operational data may be deleted when it is no longer needed

We may anonymise information instead of deleting it where it can no longer reasonably identify an individual.

16. Data Accuracy

Because B2B professional information can change frequently, information obtained from public or commercial sources may occasionally be outdated or incorrect.

If you believe information relating to you is inaccurate, please contact us and we will consider an appropriate correction.

17. Security

LeadScorer uses reasonable technical and organisational measures designed to protect personal information from:

• unauthorised access
• accidental loss
• inappropriate disclosure
• misuse
• alteration
• destruction

Measures may include access restrictions, authentication controls, reputable cloud services, security monitoring and other safeguards appropriate to the circumstances.

No internet-based system can be guaranteed to be completely secure.

18. Data Breaches

If LeadScorer becomes aware of a personal-data breach, we will assess the incident and take reasonable containment and remediation steps.

Where applicable law requires notification to affected individuals, clients, regulators or authorities, we will make the required notifications within applicable legal timelines.

19. Your Privacy Rights

Your rights depend on where you are located and which privacy law applies.

Depending on applicable law, you may have rights to:

• obtain information regarding how your data is processed
• request access to personal information
• request correction of inaccurate information
• request completion or updating
• request deletion or erasure
• request restriction of processing
• object to certain processing
• object to direct marketing
• withdraw consent where processing relies on consent
• request data portability
• lodge a grievance or complaint
• exercise other rights available under applicable law

Not every right applies in every situation.

We may need to verify your identity before fulfilling a request.

We may also retain information where required by law or where a lawful exception applies.

20. India Privacy Rights

To the extent the Digital Personal Data Protection Act, 2023 and applicable rules apply to the processing, Data Principals may have rights provided under that framework, including applicable rights relating to:

• access to information about processing
• correction
• completion
• updating
• erasure
• grievance redressal
• nomination

Rights will be handled in accordance with the provisions in force at the relevant time.

21. EEA and UK Rights

Where the GDPR or UK GDPR applies, individuals may have rights including:

• access
• rectification
• erasure
• restriction
• portability
• objection
• withdrawal of consent
• complaint to an applicable supervisory authority

Direct Marketing

Where European or UK law applies, you have the right to object at any time to the processing of your personal data for direct-marketing purposes.

If you exercise that right, we will stop using the applicable information for direct marketing, subject to maintaining a minimal suppression record where appropriate.

22. California Privacy

California residents may have rights under applicable California privacy laws.

Depending on which law applies to LeadScorer and the relevant processing, rights may include:

• knowing categories of information collected
• requesting access
• requesting deletion
• requesting correction
• opting out of certain selling or sharing
• limiting certain uses of sensitive personal information
• protection against unlawful discrimination for exercising privacy rights

LeadScorer does not use the sale of consumer information as its business model.

If LeadScorer becomes subject to a legal obligation to provide additional California privacy controls, those controls will be provided as required.

23. Do Not Track and Privacy Signals

Some browsers provide “Do Not Track” signals.

Because there is not a single universally adopted standard governing all such signals, the Site may not respond to legacy Do Not Track signals in a uniform manner.

Where applicable law requires recognition of a legally recognised opt-out preference signal, LeadScorer will address such requirements as applicable.

24. Children

LeadScorer provides B2B services and the Site is not intended for children.

We do not knowingly target children with our business-development activities.

If you believe that a child has provided personal information to us inappropriately, please contact us.

25. Third-Party Links

Our Site may contain links to external websites.

We are not responsible for the privacy practices of independent third parties.

You should review the privacy policies of the services you use.

26. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

• changes to our services
• changes to technology
• new processing activities
• changes in applicable law

The “Last Updated” date will show when the Policy was most recently revised.

Where required, material changes may be brought to affected individuals’ attention through additional means.

27. Exercising Your Rights

To make a privacy request, please contact:

Email: support@leadscorer.co

Please include enough information for us to identify the relevant records and understand your request.

We may request reasonable verification before disclosing or deleting personal information.

We will respond within the period required by applicable law.

28. Grievances and Complaints

If you have a concern regarding LeadScorer’s processing of your personal information, we encourage you to contact us first so that we can investigate it.

Privacy / Grievance Contact:

Email: support@leadscorer.co

Where applicable law provides the right to complain to a data-protection regulator or supervisory authority, you may also exercise that right.

29. Contact Us

For privacy questions:

Email: support@leadscorer.co
Website: www.leadscorer.co