LeadScorerWho the guidance was for.
Client-acquisition consulting for a founder-led website business serving coaches and consultants. The engagement focused on practical strategy, sequenced actions and implementation.
CASE STUDY / CLIENT ACQUISITION CONSULTING
A client acquisition system built to be used.
CB | Web Design, founded by South Africa-based consultant and authority-website specialist Celma Brümmer, worked with LeadScorer on a practical client acquisition system built around clear steps, useful tools, and implementation.
Consulting focus
- Coaching
- Consulting
Client acquisitionEngagement focus
ConsultingDelivery model
South AfricaClient location
CONSULTING ENGAGEMENT
The audience. The work. The evidence.
What the client reported.
Celma’s written feedback describes clear, usable guidance, helpful tools and more value than she expected. Her published recommendation supports the consulting experience.
01 / CONTEXTCOMPANY BACKGROUND
The company and its market
CB | Web Design is Celma Brümmer’s website and marketing business. Its current offer focuses on people moving from corporate careers into coaching or consulting and needing an online presence that clearly represents their expertise.
- Defined buyer
- The service is aimed at coaches and consultants, particularly professionals who have left corporate roles.
- Integrated offer
- Celma’s advertised five-day website service combines strategy, copy and design, instead of expecting the client to arrive with a finished brief.
- Buyer confidence
- Her public positioning centres on helping visitors understand the expert, trust their work and see a clear reason to enquire.
Why this context matters
That specialist offer makes audience selection and clear positioning important to client acquisition. LeadScorer’s engagement was consulting and implementation guidance; the five-day website offer belongs to CB, not to LeadScorer.
Company information from public sources; it does not verify LeadScorer’s campaign outcomes.
02 / TARGET AUDIENCE
Coaches and consultants building authority-led businesses
CB | Web Design serves coaches and consultants who need their expertise to translate into clearer positioning and a website that supports client acquisition. For a founder-led consulting business, the commercial challenge is not simply generating attention; it is creating a repeatable path from the right audience and message to qualified conversations and new clients.
03 / CONSULTING APPROACH
Structured consulting, with a clear path to implementation.
LeadScorer helped Celma and CB | Web Design with client acquisition through a structured consulting engagement rather than a managed appointment-setting campaign. The work organised the strategy into sequenced actions, practical guidance, and recommended tools so it could be followed and implemented inside the business.
Explore LeadScorer’s approach04 / CLIENT RESPONSE
Clear guidance, practical tools, and more value than expected.
“The amount of value I received was more than I expected or hoped for.”
After reviewing the complete client acquisition document, Celma said the steps were clearly set out, easy to follow and implement, and supported by more useful tools than she expected. She later published a LinkedIn recommendation highlighting the depth of client-acquisition knowledge, the clarity of the instructions, and the value of the engagement.
View Celma Brümmer on LinkedIn05 / ORIGINAL FEEDBACK
